GPs decision to initiate a new drug is heavily influenced by ‘who says what’, in particular the pharmaceutical industry

Published in Family PracticeVolume20, Issue1Pp. 61-68

Influences on GPs’ decision to prescribe new drugs—the importance of who says what
Helen Prosser, Solomon Almonda and Tom Walley

This paper can be accessed at: http://fampra.oxfordjournals.org/content/20/1/61.abstract
 
Prosser reports GPs rarely searched for information themselves and the decision to initiate a new drug is heavily influenced by ‘who says what’, in particular the pharmaceutical industry.

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